Plantronics, a renowned name in the audio technology industry, has undergone significant changes in recent years. The company, which was founded in 1961, has been a pioneer in the development of innovative audio solutions for various industries, including aviation, gaming, and enterprise. However, in 2020, Plantronics underwent a major rebranding, leaving many of its loyal customers and partners wondering what the company is called now.
A Brief History of Plantronics
Before we dive into the rebranding story, let’s take a brief look at the history of Plantronics. The company was founded in 1961 by Courtney Graham and Keith Larkin in Santa Cruz, California. Initially, Plantronics focused on developing lightweight headsets for the aviation industry. The company’s first product, the MS50, was a huge success, and it quickly became the standard for the industry.
Over the years, Plantronics expanded its product line to cater to various industries, including gaming, enterprise, and healthcare. The company introduced several innovative products, such as the iconic StarSet headset, which became a staple in the gaming community. Plantronics also acquired several companies, including Altec Lansing and Clarity, to expand its portfolio of audio solutions.
The Rebranding Story
In 2020, Plantronics announced that it would be rebranding as Poly. The decision to rebrand was made after the company acquired Polycom, a leading provider of video conferencing solutions, in 2018. The acquisition marked a significant milestone in Plantronics’ history, as it expanded the company’s portfolio of audio and video solutions.
The rebranding process was a strategic move to create a unified brand identity that reflected the company’s expanded product line and capabilities. The new brand, Poly, was designed to convey a sense of innovation, collaboration, and simplicity.
Why Poly?
So, why did Plantronics choose the name Poly? According to the company, the name Poly was chosen because it represents the idea of many voices coming together as one. The name also reflects the company’s commitment to innovation and collaboration.
In an interview, the CEO of Poly explained that the name change was necessary to reflect the company’s expanded product line and capabilities. “We’re not just a headset company anymore,” he said. “We’re a company that provides a wide range of audio and video solutions for various industries.”
What Does the Rebranding Mean for Customers and Partners?
The rebranding of Plantronics as Poly has raised several questions among customers and partners. One of the most common questions is what the rebranding means for the company’s products and services.
According to Poly, the rebranding will not affect the company’s products and services. The company will continue to provide the same high-quality audio solutions that customers have come to expect from Plantronics. In fact, the rebranding has enabled Poly to expand its product line and offer more innovative solutions to its customers.
For example, Poly has introduced several new products, including the Poly Studio X series, which offers a range of video conferencing solutions for various industries. The company has also expanded its portfolio of headset solutions, including the popular Voyager and Blackwire series.
Support and Warranty
Another common question among customers is what the rebranding means for support and warranty. According to Poly, the company will continue to provide the same level of support and warranty that customers have come to expect from Plantronics.
In fact, Poly has expanded its support services to include online resources, such as tutorials and FAQs, as well as phone and email support. The company has also introduced a new warranty program that provides customers with peace of mind when purchasing Poly products.
Conclusion
In conclusion, the rebranding of Plantronics as Poly marks a significant milestone in the company’s history. The new brand reflects the company’s expanded product line and capabilities, as well as its commitment to innovation and collaboration.
While the rebranding may have raised several questions among customers and partners, Poly has assured that the company’s products and services will not be affected. In fact, the rebranding has enabled Poly to expand its product line and offer more innovative solutions to its customers.
As the audio technology industry continues to evolve, Poly is well-positioned to meet the changing needs of its customers. With its expanded product line and commitment to innovation, Poly is set to remain a leader in the industry for years to come.
What’s Next for Poly?
As Poly continues to evolve and expand its product line, the company is focused on several key areas, including:
- Artificial Intelligence (AI): Poly is investing heavily in AI research and development to create more innovative audio solutions.
- Internet of Things (IoT): Poly is exploring the potential of IoT to create more connected audio solutions.
- Sustainability: Poly is committed to reducing its environmental footprint and creating more sustainable audio solutions.
With its commitment to innovation and sustainability, Poly is set to remain a leader in the audio technology industry for years to come.
A New Era for Audio Technology
The rebranding of Plantronics as Poly marks a new era for audio technology. As the industry continues to evolve, Poly is well-positioned to meet the changing needs of its customers.
With its expanded product line and commitment to innovation, Poly is set to remain a leader in the industry for years to come. Whether you’re a gamer, a business professional, or simply someone who loves music, Poly has the audio solutions you need to stay connected and productive.
In the words of the CEO of Poly, “We’re excited about the future of audio technology and the role that Poly will play in shaping it.”
What is Plantronics called now?
Plantronics, a well-known brand in the audio technology industry, has undergone a rebranding process. The company is now called Poly. This change is part of a larger effort to unify the brand and its various product lines under a single name.
The rebranding to Poly reflects the company’s commitment to innovation and its goal of providing high-quality audio solutions for a wide range of applications. The new name is designed to be simple, memorable, and easy to pronounce, making it more accessible to customers around the world.
Why did Plantronics change its name to Poly?
Plantronics changed its name to Poly as part of a strategic effort to rebrand and reposition the company in the market. The goal was to create a unified brand identity that would encompass all of the company’s products and services. By adopting a new name, Poly aimed to simplify its brand architecture and make it easier for customers to understand its offerings.
The name change also reflects Poly’s expanded focus on providing integrated audio and video solutions for a wide range of applications, including business communications, gaming, and entertainment. The new name is designed to be more inclusive and to reflect the company’s commitment to innovation and customer satisfaction.
What products does Poly offer?
Poly offers a wide range of audio and video products, including headsets, speakerphones, video conferencing systems, and software solutions. The company’s products are designed to provide high-quality audio and video experiences for a variety of applications, including business communications, gaming, and entertainment.
Poly’s product portfolio includes both wired and wireless headsets, as well as a range of video conferencing systems that can be used in meeting rooms, offices, and other settings. The company also offers a range of software solutions that can be used to manage and optimize audio and video communications.
Is Poly a new company?
No, Poly is not a new company. It is the same company that was previously known as Plantronics. The company has a long history of innovation and has been a leading provider of audio technology solutions for many years.
The rebranding to Poly is simply a change in name and branding, rather than a change in ownership or business operations. The company remains committed to providing high-quality products and services to its customers, and its mission and values remain the same.
Will Poly continue to support Plantronics products?
Yes, Poly will continue to support Plantronics products. The company has committed to providing ongoing support and service for all of its products, including those that were previously branded as Plantronics.
Customers who own Plantronics products can continue to use them with confidence, knowing that they will be supported by Poly’s customer service team. The company will also continue to provide software updates and other support for its products, ensuring that they remain compatible with the latest technologies and systems.
How will the rebranding to Poly affect customers?
The rebranding to Poly is not expected to have a significant impact on customers. The company’s products and services will continue to be available, and customers will be able to purchase and use them in the same way as before.
The main difference that customers will notice is the new branding and packaging, which will feature the Poly name and logo. The company’s website and other online channels will also be updated to reflect the new branding.
What does the future hold for Poly?
The future looks bright for Poly, as the company continues to innovate and expand its product offerings. Poly is committed to providing high-quality audio and video solutions that meet the evolving needs of its customers.
The company is expected to continue to invest in research and development, with a focus on emerging technologies such as artificial intelligence, machine learning, and the Internet of Things (IoT). Poly is also expected to expand its presence in new markets and geographies, as it seeks to grow its customer base and increase its global reach.