The Samsonite Conundrum: Unpacking the Perception of a “Cheap” Brand
When it comes to luggage, few brands are as recognizable as Samsonite. With over 100 years of experience in the industry, Samsonite has built a reputation for producing high-quality, durable suitcases that can withstand the rigors of travel. However, despite its rich history and commitment to excellence, Samsonite is often perceived as a “cheap” brand. … Read more